Recapping the Best Releases of LVMH Watch Week 2025
LVMH Watch Week 2025 has come to an end and there were so many great releases. This was my first time attending, and honestly, I wasn’t sure what to expect. Originally planned to be held in Los Angeles, the devastating wild fires forced a last minute change to New York. Even with the last minute change of location, the team at LVMH, and all their brands, managed to pull off a flawless event. And there were so many great releases I want to talk about.
Before getting into my favorite watches from the event, I wanted to talk a little bit more generally about LVMH Watch Week, because it is so different from all the other big watch events. LVMH Watch Week is smaller and feels a little more personal than many of the bigger watch events. That is partly because there are not that many members of the press that attend. And of course, because only 9 LVMH brands take part in the event. Though, this year’s event was bigger than ever, with the inclusion of Tiffany & Co. and Louis Vuitton watches for the first time.
But the personal nature of the event, was also due to the fact that in addition to seeing all the new novelties, we were being shown these watches by the brand’s CEOs and the watch designers themselves. Even at many of the larger watch events, you don’t get this type of access. The fact that LVMH provides such an intimate atmosphere, is what makes it so compelIing.
So now that the event is over, and I had some time to gather my thoughts, I thought I would take a look at my favorite watches released during the event, and there are quite a few. Let’s get into it.
Louis Vuitton Tambour Taiko Spin Time Collection
If you asked me a few years ago what I thought of Louis Vuitton watches, my answer would probably be completely different. Perhaps part of it would be because I wasn’t properly educated on the brand, but some of it would most certainly be due to the leaps and bounds the brand has made in the last few years. From the movement to finishing, Louis Vuitton watches rival some of the top high horology watches on the market.
But my favorite Louis Vuitton release(s) of LVMH Watch Week 2025, definitely has to be the Tambour Taiko Spin Time series. There were 6 models released at LVMH Watch Week and all of them are really great. They are named after Taiko spin drums as the drums on the outer portion of the watch’s dial flip to indicate the time. While I liked all of the models, it is the Air models that really stood out to me. And specifically, the World Time complication and tourbillon were my favorites.
The Spin Time series was actually first released by LV in 2009, but the updated collection is a clear improvement. For example, the Taiko Spin Time Antipode uses the drums, not only to show the time at 24 different locations, but whether it is day or night at each location. If a city is in the dark, it is night. If it is light, it is day. It is actually a very elegant way for a world time to display many time zones at once.
But it is the Taiko Spin Time Flying Tourbillon that is my favorite. This watch combines the features of the Taiko Spin Time Air (meaning a dial that looks like it is floating) with a central flying tourbillon. The hour is indicated by the single drum that is “different” from the rest. While the minutes are displayed by a more conventional minutes hand. It is an incredibly fun and unique watch. And it is this piece, along with LV’s other releases, that have given me a new appreciation for the brand over the past few years.
Hublot Big Bang Meca-10
Hublot is another brand that has been raising it’s game recently. Although I am someone who appreciates Hublot’s innovations, including in the area of ceramics and sapphire, I do think the new Big Bang Meca-10 is a great new release from the brand. First off, the three new variations are sized down from the previous 45mm to a much more wearable 42mm. Plus, you get that very useful 10-day power reserve to go with the manual winding movement. But for me, the big news is that the movement is now hand-finished (something that wasn’t done for the previous models). This includes the vertical brushing and the anglage. Hublot has done this without raising the price. For example, the titanium 42mm is $23,000, the same price as the 45mm version. Besides titanium, the new 42mm Meca-10 is available in King Gold and Frosted Carbon. And I have to say the Frosted Carbon finishing is light and very cool.
TAG Heuer Carrera Chronosprint X Porsche Rallye
Before I get into the Carrera Chronosprint, I have to give a quick honorable mention to the new Formula 1 Chronograph. As a collector, seeing TAG bring it back in such a fun and thoughtful way means a lot to me. I bought myself a Formula 1 Quartz Chronograph in the late 1990s. It was one of my first luxury watches ever. So, seeing these automatic titanium pieces, with some funky colorways, really made me happy.
That said, the Carrera Chronosprint X Porsche is everything a collaboration piece should be. Yes, the colorway pays tribute to the Porsche 911 that competed in the 1965 Monte Carlo Rally, the first time the Porsche 911 competed in a motorsport event. But it also has another trick up its sleeve. Because of a clever accelerating/decelerating chronograph function, the chronograph seconds hands accelerates through the red accented portion of the inner flange in 8.4 seconds, the time it took the Porsche 911 to accelerate to 100km/h during the Monte Carlo Rally in 1965. The seconds hand then slows down to complete one full revolution of the dial in the standard 60 seconds. It’s such a cool tribute Porsche and the 911, and represents more than the typical change in color scheme we see in collaborations. The Carrera Chronosprint X Porsche Rallye is available in steel for $10,250 USD and gold for $24,600 USD.
Bulgari BVS100 Lady Solotempo Movement
While this release isn’t technically a new watch, Bulgari’s debut of the BVS100 Lady Solotempo automatic movement at LVMH Watch Week is an important moment in high horology. This is the first automatic movement for the iconic Serpenti collection, blending Bulgari’s renowned jewelry design, now with serious watchmaking. With a compact 19mm diameter, 3.9mm thickness, and a 50-hour power reserve, the BVS100 represents a major advancement for women’s timepieces, which recently has prioritized aesthetics over mechanical complexity.
The movement debuts in nine Serpenti models, spanning the Seduttori and Tubogas collections. Bulgari’s dedication to elevating women’s watches is a refreshing statement that recognizes the growing importance of female collectors. But that’s not even the best part. While the movement was designed and developed by Bulgari, there are plans for Zenith to take the movement and manufacture it for the rest of the LVMH Group. So we are likely to see many more smaller, women-oriented watches with automatic movements coming out of Zenith, TAG Heuer, Hublot, and even Tiffany & Co. in the near future.
Zenith Chronomaster Sport Rainbow
Sometimes its great to see something unexpected from a brand. And the Zenith Chronomaster Sport Rainbow is jsut that. While it was unexpected, it was also a refreshing move from Zenith, a brand not typically known for flashy watches, like its sister brand Hublot for example. The watch takes the iconic Chronomaster Sport line and the legendary El Primero movement, and adorns the watch with 50 baguette-cut sapphires in various colors, and 10 baguette-cut diamonds every 10 seconds (for a total of over 4 carats of sapphires). Made of white gold, Zenith has transformed its traditionally understated design into a bold statement piece, which may remind some of the iconic Rolex Daytona Rainbow. But remember, before Rolex had their own in-house automatic movement, the El Primero powered the Daytona. This bold departure from what Zenith normally does highlights that sometimes, breaking expectations is exactly what the watch industry needs to keep things exciting and innovative. And at $112,100 USD, it is not cheap by any means. But I don’t need to afford a watch to appreciate it.
Gerald Genta Gentissima Oursin Fire Opal
When you think of Gerald Genta, you probably think about the Audemars Piguet Royal Oak and the Patek Philippe Nautilus. These are iconic watches that are pretty universally loved among collectors. And while Genta himself may no longer be with us, his influence surely is. And it can be seen in the Gerald Genta Gentissima Oursin Fire Opal. This watch is not just a Genta-inspired watch, as the Maestro-himself originally designed the Oursin back in 1994, complete with the spiky case, inspired by a sea urchin.
The 36mm yellow gold case is adorned with 137 individually screwed-in fire opal gems. The dial is made of orange cornelian, and the crystal is octagonally faceted. While the case and bezel themselves are not octagonal, you still get that Genta signature with the crystal. Of course, this watch is bold, and definitely not for everyone or every day. But, I find it very interesting and think it would look great on that very special occasion. I imagine myself wearing a very understated black tuxedo with the Gentissima Oursin Fire Opal on my wrist. Price for this watch is on request.
Tiffany & Co. X Artime Bird on a Flying Tourbillon
The final watch on my list was actually introduced this past summer, but I thought it was worthy of talking about, because of Tiffany & Co.’s newfound dedication to watchmaking (and because this was the first LVMH Watch Week that the brand participated in). The Bird on a Flying Tourbillon blends the best of Tiffany & Co.’s jewelry expertise with really great mechanical watch. In fact, this piece is Tiffany’s first ever tourbillon watch. Of course, you get two beautiful, diamond-encrusted birds, flying over a tiffany blue dial, with a diamond-encrusted time subdial. The entire case is set with diamonds, and the even the crown is a diamond, set to look like the iconic Tiffany & Co. engagement ring. The watch was produced in collaboration with Artime, who developed the tourbillon movement. But in pure Tiffany fashion, the bridges visible through the display caseback are also set with snow diamonds. It’s truly stunning and hopefully a sign of things to come for Tiffany & Co. in the watchmaking space.