20 Best Square Watches from Affordable to Luxury

Traditionally when we think of a watch we picture a circular shape, because that’s obviously the most common. Over the years square watches have gained more of a following through both heritage brands that have been creating them since the start of the 20th century, and newer brands making big impacts. Our list of the 21 best square watches covers pieces that are both iconic and easily recognizable square cases, to fresher, more recent takes on the symmetrical shape. We also included a range of price points and styles so there’s a little something for everyone looking to add a square watch to their established, or budding collection. Lets get into it.

Tag Heuer Monaco

Price: $7,800 USD; Case Size: 39mm; Water Resistance: 100m; Movement: Automatic; Crystal: Sapphire.

The Tag Heuer Monaco may not have been the first square wristwatch, but it is one of the most iconic and well-known square watches. It’s not just the shape that gives significance to this piece but the fact that it was developed with the goal of creating the first automatic chronograph. In 1969 Heuer, Hamilton-Buren, Breitling, Dubois-Depraz partnered to create the Caliber 11 Chronograph movement. The movement was intended for the Carrera and Autavia collections, but Jack took it a step further and introduced another chronograph to also house the movement. He worked with Swiss case maker, Erwin Piquerez, to create a completely new case. Piquerez came up with a waterproof square case. The watch really captured attention after the 1971 film, “Le Mans.” Steve McQueen, inspired by his Formula 1 hero Jo Siffert (who was an ambassador for Heuer), wore the Monaco in the film. Today, the Monaco has been created with a variety of dial colorways, but we still love the model that continues to capture the original style with the blue dial with red details, horizontal steel indexes, and the crown on the left. The piece is available for $7,800 USD.

Santos de Cartier

Price: $7,750 USD; Case Size: 39.8mm; Water Resistance: 100m; Movement: Automatic; Crystal: Sapphire.

The Cartier Santos paved that way for the square wristwatch. It was Introduced in the early 1900s by Louis Cartier for inventor Alberto Santos-Dumont. Santos-Dumont experimented with hot air balloons and planes taking timed trips around the Eiffel Tower. He realized his pocket watch wasn’t cutting it and needed something more easily accessible for his adventures, and when you have friends like Cartier, who better to help you with your watch needs. So, the Cartier Santos was born - the first square watch intended for a man’s wrist. It was a big step for Cartier since at the time wrist watches were really worn by women. It wouldn’t be until the World Wars that wrist watches would become popular for men. Just a few years after creating the model for Alberto Santos-Dumont Cartier released the model for public sale and had it available in yellow gold and platinum. The Cartier Santos today, still embodies the characteristics of its original version. The bezel and the screws along the bezel have gotten slightly bigger and you can now find a date window on the classic roman numeral dial. The Cartier Santos is truely timeless, and the piece is available for $7,750 USD.

Cartier Santos-Dumont Micro-Rotor

Price: $40,450 USD; Case Size: 31mm; Water Resistance: 30m; Movement: Automatic; Crystal: Sapphire.

Cartier continues to pay homage to Alberto Santos-Dumont with their new Cartier Santos-Dumont Micro-Rotor model introduced at this year’s Watches & Wonders. The tribute piece features a skeleton movement for the first time in this collection. In honor of Santos-Dumont the dial features an oscillating weight (responsible for winding the watch) in the shape of the Demoiselle, an aircraft designed by Santos-Dumont in 1907. The movement took about two years to manufacture and is made up of 212 components pieced together with bridges. There will be three models in the collection (steel, red gold, and yellow gold). The yellow gold and blue lacquered model is the limited edition piece that is sure to be a favorite, but will only have 150 pieces produced. The model will be available June 2023 for $40,450 USD.

Bell & Ross BR S-92 BLUE STEEL

Price: $3,500 USD; Case Size: 39mm; Water Resistance: 100m; Movement: Automatic; Crystal: Sapphire.

One of the "newcomers" in the square watch space (for a heritage brand at least) in the last 30 years is watch brand Bell & Ross. They’ve made a name for themselves with their durable and fun tool-ey square cases offering a variety of dial styles. At the core of their pieces is an aeronautical inspiration and they’re designed to be used by professionals working in “extreme situations". But you don’t have to be a jet pilot to enjoy a Bell & Ross. The BR S-92 Blue Steel’s modern and minimal design is a great dressy piece with an industrial flair. It features a classic blue dial and metal indices and four large screws on the corners of the case. The model is priced at $3,500 USD.

Bell & Ross BR 05 Blue Steel

Price: $5,100 USD; Case Size: 40mm; Water Resistance: 100m; Movement: Automatic; Crystal: Sapphire.

The Bell & Ross BR 05 Blue Steel offers the same minimal and modern look of the BR S-92 Blue Steel but with a more everyday style. The blue dial features large white Arabic numerals and indices and although seated in a slightly bigger case the wider bezel creates a smaller dial opening than the BR S-92 Blue Steel. The case is seamlessly integrated into the bracelet for a comfortable fit and clean finish. A cool part of the Bell & Ross square watches is their circular dial incorporated within the square case. You won’t go wrong with either piece. The BR 05 Blue Steel with bracelet is available for purchase for $5,100 USD.

Rado True Square Automatic Open Heart

Price: $2,550 USD; Case Size: 38mm; Water Resistance: 50m; Movement: Automatic; Crystal: Sapphire.

We featured the Rado True Square Automatic Open Heart on our best rectangle watches so it’s obvious that it would have a spot on our best square watches given its “true square” case. We love that it offers high Swiss quality and design at an accessible price. One of our favorites is the black case/bracelet and black dial. The ceramic bracelet is integrated into the ceramic case and features a mostly open skeleton dial - A rarity for a watch in this price point. Pops of gold tones makes the dial easily legible. The piece retails for $,2550 USD.

Hublot Square Bang Unico White Ceramic

Price: $26,200 USD; Case Size: 42mm; Water Resistance: 100m; Movement: Automatic; Crystal: Sapphire.

With Hublot’s capacities to produce a wide variety of watch styles, it’s only natural that they would have a square case in their collections. The new model in the Square Bang collection has a fun, modern, and sporty look. The white ceramic case integrates into a textured white and black rubber strap. The skeleton dial features two sub dials with the one at 3 o’clock taking center stage in its black color. This monochromatic piece is one to have in your collection, and is available for $26,200 USD.

Rhyno Rubicon

Price: Case Size: 47mm; Water Resistance: 150m; Movement: Automatic; Crystal: Sapphire.

Rico Adams founded Rhyno timepieces in 2013 whose real journey started in the deserts of California during his time in the United States Army. He combined his skills and love of aviation and watches to create the robust pieces in the Rhyno collections. The Rhyno King Rubicon is a rugged pilot watch in a square titanium case. The edges of the case are angled, and the corners of the case have a cool raised geometric cut outs giving ode to its mechanical aesthetic. The large open dial displays equally large numbers for the utmost legibility. The model is sold out but keep your eye out for their next release. keep your eye out for their next release.

Hermes Carre H

Price: $7,025 USD; Case Size: 45mm; Water Resistance: 30m; Movement: Automatic; Crystal: Sapphire.

Hermes has been in the watch game for over a century, but it wasn’t until 1978 that Hermes started their own watch manufacturer under the name, La Montre Hermès. They’ve been growing ever since by adding new styles and more varieties. The Hermes Carre H was introduced in 2010 and designed by furniture designer, Marc Berthier. The square case displays a large open dial with double digit numerals in a uniquely Hermes typography created specifically for the modern aesthetic of this piece. The center of the dial features a cool pattern of both vertical and horizontal lines. The updated style is now bigger in size from its inception. The bold 45mm piece is ready to dress up any look and retails for $7,025 USD.

Hermes H08

Price: $5,150 USD; Case Size: 42mm; Water Resistance: 100m; Movement: Automatic; Crystal: Sapphire.

Hermes is widely known for their leather goods and elegant scarves, but they’ve also made a mark in the watch industry. They’ve been producing pieces since the 1920s as well as partnering with Swiss manufacturers over the years as retailers of major brands like Jaeger-LeCoultre and Rolex. The Hermes H08 collection was first introduced at the 2021 Watches & Wonders in graphene composite and titanium. It’s a step away from their usual refined and delicate style. The collection offers a more rugged modern look in a cushion case with angled corners at the lugs. Similar to the Bell & Ross it displays a circular dial. The titanium model on this list has a clean black dial and funky numerals making it a delightful sporty everyday piece. It’s available for $5,150 USD. .

Nomos Tetra 408

Price: $2,080 USD; Case Size: 29.5 x 29.5mm; Water Resistance: 30m; Movement: Manual; Crystal: Sapphire.

The Nomos Tetra 408 is perfectly square in its 29.5 x 29.5mm case. The white large open dial displays a mix of thin numerals and indices and a square sub subdial displaying the small seconds. The style is in tune with the classic and bauhaus-ish aesthetic found across The German brand’s other collections, featuring sleek and minimal dials. The blue hands give the piece a pop of color and can be worn for a formal setting or as a daily wear. And if you want something more than the white dial the piece is available in a variety of fun dial colorways. It retails for $2,080 USD.

SevenFriday PS3/01 "Jade Carbon”

Price: $1,860 USD; Case Size: 47.6mm; Water Resistance: 100m; Movement: Automatic; Crystal: Sapphire.

SevenFriday is a Swiss brand founded in 2012 and built off of an idea of connecting directly to their consumers all around the world. They even have their own app where you can follow along the brand’s journey, exclusive offers, product authentication and more. Their square TV-shape is in its fifth reiteration and now available in a “Jade Carbon” model. The black case is made from classic carbon fiber components rather than forged carbon fiber found in many other watches. The woven carbon fiber pattern is visible around the case and the dial pops with teal accents. The carbon fiber construction gives this piece a lightweight feel and is available for $1,860 USD.

Minase Horizon Midsize

Price: $4,900 USD; Case Size: 46 x 37mm; Water Resistance: 50m; Movement: Automatic; Crystal: Sapphire.

Minase is a relatively newer brand based out of Japan who have been designing some cool ultramodern watches. Their Minase Horizon Midsize is a square case with a floating circular dial. The corners of the circular dial are left open leaving small transparent windows from the front and back, amplifying its contemporary design language. A great characteristic of this piece is that it was created with slimmer wrists in mind. They only produce a limited number of watches per year giving more focus to efficient and quality production. The piece is available for $4,900 USD.

Depancel Serie R 5th Anniversary

Price: $850 USD; Case Size: 43 X 36mm; Water Resistance: 50m; Movement: Automatic; Crystal: Sapphire.

The Depancel Serie R 5th Anniversary is a reinterpretation of the [Re]Naissance, Serie-R. The square case retains the unique geometrical shape inspired by a car grille, details that also carry into the center of the new dial with its fine radiator grille texture. The dial has been updated in a metallic blue with orange details. If you love the look of the classic Tag Heuer Monaco but want it at a lower cost, this is great alternative. However, this anniversary edition is limited to 300 pieces, so they won’t be around for long especially being priced just under $1,000 USD.

Xeric Soloscope II Automatic

Price: $699 USD; Case Size: 46mm; Water Resistance: 50m; Movement: Automatic; Crystal: Sapphire.

This might be the most unique piece on our list with a retro yet futuristic appeal. The large copper square case has a split dial and a fun way of telling time, date, and AM/PM indicator. The complex dial requires a three-layer crown. Each part of the crown is used to adjust a different function of the watch. The hours are displayed on a round skeleton disk featured on the right side of the dial. Minutes are shown through a halo on the hand on the right side of the dial. The left side indicates AM/PM and shows a different view of the hours with another halo hand. Another cool aspect of this piece is the strap situated more to the left of the piece taking away from the usual symmetrical fitting. This fun piece normally retails for $699 USD and is currently on sale for $399.99 USD.

Blancarre Black Square

Price: $5,863 USD; Case Size: 37 x 37mm; Water Resistance: 50m; Movement: Automatic; Crystal: Sapphire.

Blancarre was founded by Nicolas Mertenat, a professor of watch design at the Geneva School of Art and Design. He designs and creates minimal artistic pieces. The unique look of the Blancarre Black Square in the black and white colorway emanates a pixel like look of a three-dimensional retro video game (like Pac Man). The symmetrically square 37mm case is constructed from titanium and has a boxy feel. The watch flows with various textures along the case and dial and is a fun piece to add to your collection for $5,863 USD.

Glashütte Original Sixties Iconic Square

Price: $9,700 USD; Case Size: 41.35mm; Water Resistance: Movement: Automatic; Crystal: Sapphire.

The Glashütte Original Sixties Iconic Square collection was a limited-edition series with five models released a few years ago. It’s still on our list today, because of the bold and vibrant dials and its vintage look paying homage to the original models of the past. We love their funky numerals displayed at the 6 and 12, and its clean and simple cushion case to keep the large open dial the focus. The five dial colorways were produced in a tangerine, forest, fire, ocean, and textured graphite. This collection is a bolder look that might not suit everyone’s style. 25 pieces of each model was produced and retailed for $9,700 USD.

March LA.B AM2 Slim Automatic Grall

Price: $1,660 USD; Case Size: 36mm; Water Resistance: 100m; Movement: Automatic; Crystal: Sapphire.

The first thing that stands out on the March LA.B AM2 Slim Automatic Grall is the deep emerald dial and the indices situated in different angles a fun modern take, but the overall vibe of this watch is a vintage 70s style. The updated version of the AM2 model has been produced in a 36mm octagonal square case. The slim size makes it a great piece for men looking for something smaller, or Women. The petite 36mm watch packs an impressive 68-hour power reserve in it's automatic movement. The guilloche crown is situated at 4 o’clock, a signature look for the brand, designed with comfortablility in mind. The watch retails for $1,660 USD and is a nice fit for many occasions.

Accutron Legacy

Price: $1,450 USD; Case Size: 32.8mm; Water Resistance: 50m; Movement: Automatic; Crystal: Sapphire.

The Accutron Legacy has an out of the box square shape compared to the other pieces on our list. Its asymmetrically angled square shape is very sleek and vintage and displays a clean white dial. The double indices mimic the angles of the case and the 4 o’clock crown flows nicely in its off-set position with this unique shape. Its design pays homage to the original 1960s model that quickly took popularity among celebrities like Elvis Presley. A bold unisex style the piece retails for $1,450 USD with only 600 limited edition pieces.

CIGA Design Series X Gorilla

Price: $479 USD; Case Size: 44mm; Water Resistance: 30m; Movement: Automatic; Crystal: Sapphire.

Another affordable square option under $1,000 USD is the CIGA Design Series X Gorilla. The piece beautifully displays the mechanical movement in a rugged, black DLC coated square case. The industrial design gives a bold look with the delicacy of a skeleton movement that feels freely suspended in the transparent front/back dial. The unique way of displaying the hours allows for more focus of an unobstructed dial. The hours are hidden with just enough visibility in the case construction and the piece is available in a variety of color options, all bold. It retails for $479 USD..