21 British Watch Brands and Their Best Watches
Britain is probably not the country one would traditionally associate with watchmaking. The first countries that come to mind are probably Switzerland or France, but this would be unfair. In the 17th, 18th , and 19th centuries, British watchmakers were at the cutting edge of the industry, competing fiercely with their European counterparts. In the 1800s they were producing over 70% of all watches. To this day, Britain has contributed a significant number of innovations to the industry, especially in the escapement department. Even Rolex, possible one of the most Swiss brands you can think of, started life off in England under the name Wilsdorf & Davies.
In short, Britain’s watchmaking pedigree is quite wealthy, so without further ado let’s get right into it…
Bremont
Based out of Henley-on-Thames, the famous home of the Henley Royal Regatta, Bremont have been making a name for themselves by creating beautifully engineered chronometers, that they test to the highest standards. This focus on functionality and capability may suggest that these watches are all about what they can do and not what they look like. I can, however, assure you that Bremont’s aviation-oriented designs are just as beautiful and sublime as the machines that inspired them. Born in 2002, Bremont has come a very long way in its 22-year journey and is now at the cutting edge with its COSC and ISO-certified manufacture movements, which are tested beyond the reasonable boundaries for a watch, making them formidable companions for any challenge.
MBII
Price: $4,995; Case: Stainless Steel, 43mm; Water Resistance: 100m; Movement: Automatic; Crystal: Sapphire.
Martin-Baker are one of the biggest names in the aerospace industry. They provide more than 70% of the world’s ejector seats, with each one going through a rigorous testing process so that their high standards can be maintained. Bremont, who share the same philosophy when it comes to their watches, wanted to create tribute to this stalwart of the industry: the MBII Pilot watch. Tested to the same exacting standards as the ejector seats, this ultra-reliable and robust piece is packed full of cutting-edge innovations. From the completely British-made COSC certified in-house movement to the Faraday cage built into the case and the internal rotating bezel. Aesthetically, the piece is very clear and legible (it is after all a pilot’s watch), but there are some little details, like the seconds hand that has been painted like the ejector seat handle, which make this design very special. The MBII can be purchased for $4,995 USD.
H1
Price: Starting from $6,975; Case: Stainless Steel, 40mm; Water Resistance: 100m; Movement: Automatic; Crystal: Sapphire.
The H1 is Bremont’s latest generation of British designed and made watches. This tryptic of pieces is composed of a sports watch with an integrated bracelet, a classic pilot’s watch, and a sublime dress watch. All three run off the same Bremont ENG300 movement, and mostly share the same 40mm case. This collection really celebrates the brand’s values and reflects their commitment to producing beautiful, durable, and functional watches- a mission that only a select few can really complete. The H1 generation starts at $6,795 USD.
Christopher Ward
Christopher Ward was founded with one goal in mind: to pair the accuracy and precision of Swiss watchmaking, with the brilliance and creativity of British design. Have they achieved this? Yes, they absolutely have. Along the way, they also shunned the high margins that were plaguing the industry, so that enthusiasts such as themselves could enjoy quality timepieces without the often unreasonable prices. 19 years down the line, and they are producing some of the best affordable luxury watches on the market, and are bringing more impressive pieces to the table at every turn. Oh, and they were the world’s first exclusively online watch brand.
The Twelve
Price: $1,225; Case: Stainless Steel, 36 or 40mm; Water Resistance: 100m; Movement: Automatic; Crystal: Sapphire.
The Twelve from Christopher Ward is one the hottest watches to be released on the markets this year. Coming in both a 40mm and 36mm case size, and in steel or titanium, and on an integrated bracelet or rubber strap, this watch has it all and its hard to know where to start. Christopher Ward really pulled out all of the stops to design this watch, hiring designers from brands like Czapek and making absolutely no compromises. Coming in a fantastic range of unique colours, that really accentuate the incredible finishing on the dial, the Twelve really has a configuration to suit anyone’s tastes, as well budgets. Oh and have I mentioned the fact that it’s less than 10mm high, so it’ll go with anywhere for any situation. The Twelve starts for $1,225 USD.
Bel Canto
Price:$3,595 ; Case: Titanium, 41mm; Water Resistance: 30m; Movement: Automatic; Crystal: Sapphire.
The Bel Canto is the watch that we feel really cemented Christopher Ward onto the map. It came as part of the brand’s design overhaul that announced a fundamental change in their philosophy. Previously CW had rarely experimentd with their own movements, let alone designing and commercialising a ‘Sonnerie au Passage’ complication. Looking like no other watch design with its exposed componentry, it looks both extremely modern and quite classical at the same time. This is the first time that such a complication has been made available to collectors and enthusiasts at this price point, making it highly desireable and driving the prices up on the secondary markets. You too can acquire a Bel Canto for the modest sum of $3,595 USD.
Anordain
Based out of Glasgow in Scotland, Anordain has been designing and producing watches under the same roof. This idea was central to the foundation of the brand and gives every piece a personal connection to the people who have been involved in the process. AnOrdain is best known for its wonderful enamel dials that have a lovely grainy texture, which is difficult to achieve with any other material, especially given that very few other brands have the courage and the expertise to do so.
Model 1
Price: Starting from $1,695; Case: Stainless Steel, 35mm; Water Resistance: 50m; Movement: Automatic; Crystal: Sapphire.
The Model 1 from Anordain really champions their watchmaking know-how. More focused on the aesthetics, rather than the beating heart inside, the team at Anordain have created a harmonious piece that showcases their enamelling expertise and heritage. Coming in several sizes, ranging from 35 to 41mm, and with a plethora of unique colours and visual effects, which remain discreet and charming. The model 1 starts at $1,695 USD.
Fears
Born and established in Bristol, in the South West of the UK, Fears have been producing watches for over 150 years. And it shows. Run by the 6th generation of the watchmaking family, their heritage is a key part of the watches they produce. Every design imbued with a wealth of craftsmanship and tradition. Today, the brand really focus on reimagining and refining designs that have part of their collection for decades and bringing them back to life with vintage parts so that each piece can develop its own unique charisma. Recently having their 175th anniversary, Fears will continue to produce these gorgeous pieces for years to come.
Brunswick 38
Price: $3,750; Case: Stainless Steel, 38mm; Water Resistance: 100m; Movement: Automatic; Crystal: Sapphire.
The Brunswick 38 from Fears is perfectly in-line with the brand’s mantra ‘Elegantly Understated’. This design feels like the refined product that has come from hundreds of years of craftsmanship and dedication to this fine art. The lines of the watch have barely changed since it was added to their repertoire in 1924. Technically speaking, the watch is far from being stuck in the last century. Equipped with the ETA 7001, which was initially designed in the ‘70s, and like the Brunswick, has continually been refined over the decades. If the understated elegance of the Brunswick 38’s cushion case or its unique story have got you completely enamoured, it can be purchased for $3,750 USD.
Archival 1930
Price: $4,200; Case: Stainless Steel, 40x22mm; Water Resistance: 50m; Movement: Manual Winding; Crystal: Sapphire.
The Archival 1930 has another fantastic story that surrounds its creation. Reimagined as a carbon copy of one their designs from the 1930s, Fears have gone above and beyond to create a watch that perfectly emulates the Art Deco charm of the original. Using ‘new old stock’ movements and parts to bring the 175 watches to life, Fears have used restored ETA movements from as far back as the early 1960’s to give them a new lease of life and make the wearing experience as true to the original as is physically possible today. This watch isn’t about the precision or its technical brilliance, it’s about celebrating heritage and the connection you make with your watch. The remaining pieces available can be purchased for $4,200 USD.
AERA WATCHES
A relative newcomer to the British watch brand scene is AERA Watches. Started in 2018, the brand takes a unique approach to it’s designs, taking influence from everything from furniture to architecture to create highly legible, and utilitarian tool watches for Divers and Pilots. The British brand’s inaugural releases take a punch at what’s otherwise a crowded space, and the risk is paying off, because they’ve become a bit of a sleeper darling amongst enthusiasts.
D-1 Diver
Price: $1,400 USD; Case: 44mm; Water Resistance: 300m; Movement: Automatic; Crystal: Sapphire.
The AERA Watches D-1 Diver is a modest, simple, albeit attractive dive watch from the brand. It's hallmarked by it's very elegent and legible design language that makes it stand out against a lot of it's competition in the similar price-point. Measuring in at 44mm, the watch is surpringly easy to wear due to it's ergonomic (almost) pebble shaped case. The dial features a pie-pan style single sheet that amplifies the indices through a domed sapphire crystal that gives a bubble-like appearance on the dial that makes it easy to tell the time at a glance, even underwater and at night. It also comes on a variety of strap options to ensure there's a look for everyone's style. Overall, you can't really go wrong with D-1 Diver from Aera, As it's priced at a very modest $1,400 USD.
P-1 Pilot
Price: $1,300 USD; Case: 43mm; Water Resistance: 300m; Movement: Automatic; Crystal: Sapphire.
In a similar ethos to the D-1 Diver listed above, the P-1 Pilot from AERA Watches takes a similar approach to the legibility that Pilot's need in the field. Featuring the same style pie pan dial, the monochromatic dial allows for zero mistakes to be made when checking the time at a glance. The clean look is housed in a 43mm case that's very similar in style to the Diver, without a bezel allowing for a little bit more of a streamlined size and fit. You can pick this watch up for $1,300 USD.
Arnold & Son
Named after the British watch- and clockmaker, John Arnold, Arnold & sons is now a force to be reckoned with in the high-horology sector. Their designs and creations are frequently nominated for, and often win, some of the most prestigious awards that our industry has to offer. The spirit of John Arnold’s 18th century designs can be felt even today through these beautiful masterpieces, that showcase the best of British and Swiss watch arhcitecture have to offer.
Perpetual Moon
Price: Upon Request; Case: 38 or 41.5mm; Water Resistance: 30m; Movement: Automatic; Crystal: Sapphire.
The Arnold & Sons Perpetual Moon is one of the most highly sought-after high-horology pieces on the market at the moment, especially after its recent nomination at the Grand Prix Horologer de Genève in 2023. This is a unique take on the traditional monophase watch, that has been a staple of watchmakers throughout time. Few have every dared to make the feature as prominent on the dial, and clearly Arnold & Sons are the right people to have done it. For once, the moonphase is as legible as the time display, something that is rarely found. It goes without saying that this watch is finished to an extremely high-standard, one that very few of us will ever get to see. The Perpetual Moon from Arnold & Sons can purchased at retail, starting at $12,000 USD in steel.
Globetrotter
Price: Upon Request; Case: 45mm; Water Resistance: 30m; Movement: Automatic; Crystal: Sapphire.
The Globetrotter is another sublime take on a classic design: the world timer. This time, they have really pulled the plug on conventional. A rotating hemisphere dominates the centre of the dial, with the hands peeking out from underneath it to indicate current time. The bridge holding the installation in place is elegant and integrates smoothly into the whole ensemble. Coming in a variation of precious metals or steel, as well as with a white or blue dial, there are plenty of opportunities to make this Globetrotter yours. It can be acquired for $21,200 USD.
Time Pyramid
Price: Upon Request; Case: Gold, 44.6mm; Water Resistance: 30m; Movement: Automatic; Crystal: Sapphire.
The Time Pyramid is the last member of this formidable Arnold & Sons line up. Almost vertically symmetrical, a rarity for a watch, the sapphire dial displays the double power reserve movement fully. The exposed gear trains and blued screws are stunning, and to see it in motion must be a formidable sight. The balance wheel at the top of the dial is completely unobscured, letting us become hypnotised by its perpetual movement. If this insane yet traditional watch takes your fancy, it can be bought starting at $31,700 USD In steel.
Mister Jones Watches
Mister Jones Watches have gained a lot of traction in recent years, as their wonderfully creative and somewhat wacky designs have found a place in many watch collectors’ and enthusiasts’ hearts. The pieces do all but neglect the timekeeping function, and instead create wonderful conversation starters thanks to their artistic nature. The brand is really a provider of unique, quirky, and loveable pieces, so that even the most boring collector can have something that brings some flair to his or her wrist.
A Perfectly pointless afternoon
Price: Starting at $195; Case: Steel, 37mm; Water Resistance: 50m; Movement: Quartz or Automatic; Crystal: Sapphire.
Possibly the most famous Mr. Jones design. This watch has gone viral, even outside of the enthusiast pages, and we can completely see why. This unusual style combines the antithetic ideas of timekeeping and the concept of a useless afternoon spent in the pool. The piece is a fun reminder to slow down and let the time fly, all whilst remaining a semi-functional timekeeper. Like every other Mr. Jones watch, it is also a fantastic conversation piece, something everyone should own. It comes in both a quartz and mechanical version and starts at $195 USD.
Silent Thief
Price: $795; Case: Steel, 45mm; Water Resistance: 50m; Movement: Automatic; Crystal: Sapphire.
The Silent Thief is a slightly more exuberant that the previous piece. The patterns and motifs that adorn the rotating discs create a dynamic and confusing effect that detract from the time telling feature, giving the watch, like the Magpie it is named after, an unpredictable creature. Packed with intricate and intriguing details the Silent Thief is an even cooler conversation piece than the previous and will keep its wearer on its toes. It comes in both a quartz and mechanical version and starts at $795 USD.
Cabot Watch Co.
The Cabot Watch Company (CWC) are renowned for their ultra-durable military watches, that have equipped the British Armed forces for over 50 years. Started in the 1970s, Cabot Watch Co. was founded by the ex-managing director of Hamilton, the company who, up until then had been supplying armies across the globe with reliable and robust field watches. Due to the quartz crisis, Hamilton shut its UK operations and the British were left without tough watches to supply their troops with, which is where Cabot came in, and the rest is now history.
Price: $285; Case: Steel, 38mm; Water Resistance: 50m; Movement: Quartz; Crystal: Sapphire.
There are few watches that scream tool watch more than the CWC G10. Created specifically for the members of the British Armed Forces, and issued as standard to all troops, this watch is the definition of reliable, robust, and functional. Visually, it appears to be quite outdated and simple: the design has been kept the same since 1980 when it was first issued. However, the mentality of ‘if it ain’t broke, then don’t fix it’ clearly applies, as it accomplishes the tasks it was designed for with ease. And the best thing about it has got to be the accessible price tag of $285 USD which is perfect for a tool watch of this calibre.
1983 Royal Navy Diver Quartz Reissue
Price: $950; Case: Steel, 45mm; Water Resistance: 300m; Movement: Quartz; Crystal: Sapphire.
The 1983 Royal Navy Diver Quartz Reissue is the sea-going version of the G10. Equipped with a few more tricks, such as 300m of water resistance and a timing bezel, the RN Diver is a tool watch through and through. Created so that it could withstand the challenging conditions faced by Britain’s sailors and submariners. If this robust piece takes your fancy, you can pick it up for $950 USD.
Loomes of Stamford
Loomes of Stamford, or Robert Loomes to give credit where it is due, is based out of the historic Lincolnshire town. Famous for many things, including the famous battle in 1066 AD that would ultimately shape European history as well as being a hotspot for antiques dealer and craftsmen, Stamford is the perfect place to found a 100% british watchmakers. Every single watch that comes out of their workshop has been built with components that have been manufactured within at least an hour of where they are assembled, or in the case of restored movements, the whole process takes place in one single building. The commitment to tradition gives the Loome designs an unbeatable charm.
The Loomes Original
Price: Upon Request; Case: Gold, 39mm; Water Resistance: 30m; Movement: Automatic; Crystal: Sapphire.
Limited to only 24 pieces, 12 in yellow gold and 12 in white gold, the Loomes Original could be considered to be the epitome of the British Watchmaking tradition. Every single component of this simply gorgeous piece has been manufactured in Lincolnshire, a county on the North-Eastern coast of Britain, which is almost unimaginable in today’s Swiss orientated industry. This is definitely my definition of a classical dress watch, with its blued hands, roman numerals, and simple but sublime shape. If you would like to get your hands on this watch, you’ll have to get in contact with the brand as the price is on request.
The Robin
Price: Upon Request; Case: Gold or Steel, 39 or 30mm; Water Resistance: 30m; Movement: Automatic; Crystal: Sapphire.
The Robin, and matching Robina, are the ‘his and hers’ watches from Loomes. Keeping within the classical style that these watchmakers have nailed; this pair showcase the best of their abilities. Each piece, which can either come in gold (yellow or white, or steel, is made to order, with either enamel or copper and rhodium plated dials- all of which are handcrafted in the UK. They are powered by overhauled movements from the 1950s which have been optimised to gain in efficiency and accuracy. Like the previous watch, this is a quintessentially British watch fit for a gentleman. The price is also on request.
Pinion
On the complete opposite of the British watchmaking spectrum, we can find Pinion. This young brand was only founded in 2013, and since then they have flourished. They source their parts from the finest Swiss and German fabricators. Each watch is assembled by the team in small batches at their workshop in Lancashire, a former industrial heartland. All of designer and founder, Piers Berry’s watches have a distinct style that encapsulate his dynamics and the breath of fresh air that he brings to the table.
Elapse
Price: $2,200; Case: Steel, 42mm; Water Resistance: 100m; Movement: Automatic; Crystal: Sapphire.
The Elapse from Pinion is a really cool and modern Chronograph. Sharp lines, funky hues, and great finishing are all on the cards here. Named after its function, tracking elapsed time, this chronograph is powered by the formidable ETA Valjoux 7750, which has been the base of many famous chronographs over the years. The style is clear: a pilot’s chronograph with a unique and dynamic edge to it, and it has been delivered fantastically, whether it’s the layout or the finishing this watch has got it right in every aspect. It retails for $2,200 USD.
Neutron
Price: $1,300; Case: Steel, 38mm; Water Resistance: 100m; Movement: Automatic; Crystal: Sapphire.
As the smallest watch in the Pinion line-up, you would be wrong to assume that the Neutron is a small watch. Coming in at 38mm, this piece has hopped right back on the mid-size bandwagon that has taken the industry by storm in the last couple of years. This semi-compact package really emphasies on the brand’s attention to detail and finishing- the simple 3 hand automatic movement from ETA does the job, but at the end of the day the dial the real showstopper. The guilloché centre gives the ensemble wonderful depth, and the highly polished outer-edge creates some fantastic visual effects that are to not love. Coming in the standard black, as well as three very playful hues, the Neutron has a variation for everyone. It retails for $1,215 USD USD.
Roger Smith Watches
At the age of 16 Roger W Smith’s fascination of mechanics led him to a course at the local Manchester School of Horology, where he knew from that moment, he would spend his life around watches. During his time there he met his mentor George Daniels, one of the greatest horologists, who taught him, the Daniel Method, the art of hand-crafting watches. Smith worked for years to create his own pocket watch by hand to prove to Daniels that he had the skills and craftmanship of an authentic watchmaker. After a first failed attempt and about five years later he finally created a piece Daniels approved. Daniels later invited Smith to move to the Isle of Man and create watches alongside him. Smith helped work on the Daniels Millennium Series for about three years.
Eventually, Smith knew it was time for him to venture off and create his own collections. The Roger W Smith studio was founded in 2001. Smith’s main practice is the art and science of discovery, what he calls a tradition of British watchmaking. He explores the possibilities of where mechanical watchmaking can go and spends time in these discoveries uncovering newer technologies and methods. The Roger W. Smith studio only produces 12 watches per year due to their detailed craftsmanship.
The Great Britain
*Price: On Request Case Size: 40mm; Water Resistance: TBD Movement: Manual; Crystal: Sapphire. *
Roger Smith was invited to be part of the GREAT Britain campaign by the Prime Minister. The initiative of the campaign was an international marketing campaign to boost growth and jobs, as well as to display the strengths of Britain to garner more tourism, business, and studying abroad in the UK. When Smith received the invite, he wanted to be able to deliver a watch which embodied Britain in the best ways. He wanted to display peak British design and mechanics, so he created The Great Britain timepiece. The watch was based off of his Series 2 model but when making The Great Britain piece he pulled out all the stops and used all he had learned thus far to create the ultimate piece to represent his nation. The dial, movement, and case are all handmade. The dial displays an off-center Union flag and is made up of about 34 individual parts. The platinum case consists of three pieces and the movement is a three-dimensional build. Smith stays away from slim movements because of their lack of strength and opts for more dimensional movements. The piece is truly a work of art. It is currently on loan to the British Government.
Series 5 Open Dial
*Price: On Request Case Size: 38mm or 40mm; Water Resistance: TBD Movement: Manual; Crystal: Sapphire. *
We’re used to seeing lots of brands with open worked or skeleton dials that display the inner mechanics of a watch while also showing you the time. Smith takes his Series 5 Open Dial to the next level. He doesn’t feature a skeleton dial that shows just the mechanics of the movement, rather he shows the wearer something only watchmakers are usually attuned to see; the “under-dial work.” Another artfully done piece by Smith, the Series 5 Open Dial displays a gold dial with all of the detailed intricacies of the movement as the dial. We see the beveled and gilded plates, the dimensions unique to his three-dimensional aesthetic. We can even see where the crown slides into the dial. The artful piece, which took about two years to develop, gives the impression that we’ve slipped into the mind of the watch and the watchmaker. The piece was available in platinum or 18k yellow, rose, or white gold, and price is on request.
Dent Watches of London
Dent Watches of London is a part of Britain’s history. Not just any ordinary watchmaker, Dent Watches, founded in 1814 by Edward John Dent, has produced watches and clocks found on all British Monarchs since Queen Victoria and even Charles Darwin. They’ve kept the British Empire on time with the Standard Clock at the Royal Observatory. Their most notable historic landmark is the Clock in Big Ben at the Parliament. Edward John Dent showcased his innovative techniques by creating accurate chronometer watches in the early 1800s. These timepieces were crucial for Britain’s maritime expeditions, conquests, and expansion.
As Dent Watches expands into the 21st century they’re kept alive through a team of British investors and British management, who aim to keep the Dent legacy going. They’ve been successful in maintaining the heritage of the company with the contract to create the station platform clock for the new Eurostar terminal at St. Pancras station, London. They also continue to honor the ethos of the company through their wristwatches, reproduced for the first time in 40 years back in 2008, they merge new technologies with their heritage craftsmanship.
Parliament
*Price: On Request Case Size: 38 x 50mm; Water Resistance: 50m; Movement: Automatic; Crystal: Sapphire. *
The Parliament collection earns its name from the iconic Dent clock in Big Ben found at the Parliament in London. The square case of the Parliament collection gives nod to Big Ben and embodies parts the building’s shape. There are 5 models in the collection, and they range in white gold, rose gold, and platinum. There are two three-hand with date models in yellow or white gold, two models that display power reserve and date in white or rose gold, and a final three-hand model in platinum set with diamonds along the case and four corners of the dial. Only 250 pieces of each model has been produced worldwide, and price is on request.
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Ministry
*Price: On Request Case Size: 43mm; Water Resistance: 100m; Movement: Automatic; Crystal: Sapphire. *
Dent’s Ministry collection embodies a more classic look and is made for those who opt for a traditional round case. Its name is derived from the Ministry buildings in London only a short distance away from Parliament. It is here that the Dent watches and chronometers have undergone rigorous testing. The collection consists of 8 models that range from three-hand to chronograph. The materials used for these pieces range from stainless steel, gold, and platinum. Each of the Ministry models is limited to 250 pieces except for the platinum chronograph, which is limited to 50 pieces worldwide. Again, Price is on request.
Elliot Brown Watches
Elliot Brown Watches was founded in 2013 by lifelong friends, Ian Elliot and Alex Brown. They had one goal in mind, to create watches that were affordable, durable, and wearable. They worked on the development of their brand for two and a half years before taking the leap to start it. The watches embody their own lifestyles, which are one of outdoor adventures. So, the pieces need to be tough and withstand harsh conditions or activities. They love to surf and spend lots of time along the coast. Their collections all tell a Dorset story and is a niche of their brand. Like Kimmeridge Bay where much of their time is spent out on the waters. The live and breathe this lifestyle so much to the point that their headquarters are in a working boatyard in Poole Harbour. Ian and Alex have combined their engineering expertise in creating their brand and continue to develop newer ideas and innovations to further their timepieces.
They also love to give back. They’re known to create special collection pieces where proceeds are given to a charity or organization at times discreetly and sometimes publicly. They’ve even gone as far as testing the durability of their watches by hooking up a timepiece on a Clipper ‘70 racing yacht sent around the world for over a year. The watch returned with limited wear and tear such as saltwater exposure and some markings. They’re certainly not afraid to test the limits of their creations to deliver the best watches.
Beachmaster
Price: Starting $713 USD; Case Size: 40mm; Water Resistance: 300m; Movement: Quartz or Automatic; Crystal: Sapphire.
The Beachmaster collection was born through a request from the Royal Marines, who needed a mission timer that could countdown to the start of an event, then count up to show elapsed time, as well as a target meeting time without any subdials. Elliot Brown Watches accepted the challenge and within a few years not only did they develop such a watch but learned that they were the first ones to accomplish this feat. They were even able to patent their idea and were blown away that no other watchmaker had ever tried to create this mechanism.
To bring this capability to life they started with a GMT movement but altered it in a way that not only displayed dual time but also an outer bezel and inner bezel which split into counters to time out the mission requirements of counting down and up. They used two pointer indicators on the GMT hand to display the different needs. The Beachmaster collection offers a variety of models ranging in material and movement from quartz to automatic. The price for the Beachmaster starts at $713 USD.
Tyneham
Price: $898 USD; Case Size: 41mm; Water Resistance: 300m; Movement: Automatic; Crystal: Sapphire.
The collection is inspired through one of Ian and Alex’s favorite UK coastal retreats and is built with strength and precision in mind. It uses a Miyota Japanese automatic movement with two stage shock absorbent systems to ensure its reliable time telling as well as protecting the delicate nature of the movement. The movement also hacks and can be hand wound. The design of the piece is just as attractive as the mechanics. With the crown nestled into the case at 4 o’clock and an unobtrusive 42-hour power reserve indicator at 1 o’clock. The recessed crystal gives dimension to the deep dial. The watch retails for $898 USD.
Zero West Watches
Zero West was started in 2016 with the mission to be a classic British watch brand. Their inspiration comes from a history of celebrated innovations in design and engineering. They were clear in the brand’s vision and goals, so it didn’t take long from idea to inception. They first started their research in movements and decided that the best movements for their watches would be of the Swiss ETA movement range. Once they had they settled they moved onto the aesthetic and engineering of the designs of their watches. They used their background in aerospace as well as luxury products to formulate the final vision.
They wanted to produce watches fit enough for military use but visually appealing enough for the luxury market. Zero West designs their dials and hands in house to fit their aesthetic and with that much thought and detail put into their pieces they couldn’t just rely on an outside manufacturer for their straps. So, they even design and handmake their own leather straps in house. They’ve also had the capability of designing and manufacturing their own FKM fluroelastomer straps. Every detail has been thought through such as their period typography and even the origin of their name. Zero West indicates the Prime Meridian where East meets West, and time starts.
FS-2 Flying Scotsman
Price: $3,676 USD; Case Size: 41mm; Water Resistance: 100m; Movement: Automatic; Crystal: Sapphire.
The FS-2 Flying Scotsman is a piece produced in collaboration with The National Railway Museum (part of the Science Museum Group) commemorating 100 years of the Flying Scotsman train. The locomotive inspired timepiece was made using salvaged parts of a boiler tube from the historic train. The Flying Scotsman was the first steam locomotive to travel direct from London to Edinburgh up to 100mph. The FS-2 Flying Scotsman also draws aesthetical inspiration from another distinct marker; the clock on platform 8 at Kings Cross station in London. Blending materials and design from the two famous icons Zero West have created a beautiful and classic timepiece. As seen on many of their other pieces there is a latitude and longitude coordinate written out on the dial. These coordinates indicate the location of Doncaster Works, where the Flying Scotsman train was designed and built. The watch is limited to 100 pieces worldwide and retails for $3,676 USD.
DB-1 Lancaster
Price: $3,676 USD; Case Size: 44mm; Water Resistance: Movement: Automatic; Crystal: Sapphire.
The DB-1 Lancaster sits in the air collection of Zero West watches and is inspired from Operation Chastise. Operation Chastise also known as Dambusters Raid was an attack on German dams in 1943 where the British Royal Air Force was sent to drop bombs on heavily guarded dams. The mission was seen as impossible and dangerous and of the 19 Lancaster crews that set out, 11 returned. The watch more specifically draws its design inspiration from an altimeter and honors a particular Lancaster, the ED825 sent to bomb the Sorpe Dam. As the Flying Scotsman this piece also displays latitude and longitude coordinates. The coordinates on the DB-1 Lancaster highlight the location of the Lancaster ED825 mission. A cool feature that Zero West has included in the purchase of this watch is a 100-page booklet with images and the story of the mission as well as where the plane was later discovered in Northern France, which you can see more of on the brand’s website. The watch retails for $3,676 USD.
Marloe Watches
Many microbrands find their birth through founders that are either unable to find what they are looking for in the watch market, or innovators looking to bring their ceaseless ideas to life. Marloe Watches embodies both these creators. Marloe Watches was founded in 2015 by Oliver and Gordon. Oliver had been disappointed when he discovered the cheap plastic movement within his brand name watch as he went to swap out the battery. He was disheartened and felt a hollowness within the watch that he wanted to fulfill. After some pondering, he met Gordon, an industrial designer, with the desire to bring his ideas to life. Together, they combined their passion and expertise and started Marloe Watches.
Marloe takes its name from Marlow on the banks of River Thames, but the headquarters of the company are in Gordon’s hometown of Scotland. Their mission is simple and straightforward. To take the adequate time needed in designing, developing, and producing exquisite mechanical timepieces at the price of high street fashion. They don’t cut corners and are transparent in their process. They aim to deliver products with close attention to detail so you have more than just a piece of machinery that tells you time.
Tay Itten
Price: $405 USD; Case Size: 35mm; Water Resistance: 100m; Movement: Automatic; Crystal: Sapphire.
The Tay collection is known as the “little tank” due to its smaller 35mm case size but robust construction. Its true inspiration is drawn from Victoria Drummond MBE, UK’s first female engineer. The piece pays tribute to her adversity of surviving in a male dominated world of the 20th century. She came as inspiration for the piece because the name for the collection was coined while Oliver and Gordon were stationed near the River Tay in Perth, home of Victoria. Of the three Tay model’s, the one on this list is the Tay Itten.
Johannes Itten is the creator of the Farbkreis color wheel made in 1961. The purpose of the color wheel is a simple way to see which colors contrast each other and which ones complement one another. There is an array of strap colorways available to complement or contrast the bright yellow and white dial of the Tay Itten. Marloe Watches play into bright and bold colors allowing their pieces to stand out even when they’re smaller in size. The price for the Tay Itten is another wonderful aspect of this piece coming in at $405 USD.
Astro Eagle
Price: $405 USD; Case Size: 38 X 38mm; Water Resistance: 100m; Movement: Automatic; Crystal: Sapphire.
The Astro collection pays tribute to the discoveries and innovations mankind has made over the years in space exploration. The design inspiration for the Astro doesn’t end there. Marloe Wacthes goes into further detail of space exploration when creating this model. The square case and the intricate patterns on the dials are drawn from the TVs of the late 60s when the first moon landing was made. They capture an entire era with this collection. The “squircle” outline of vintage TVs is important to showcase, because it was the TVs which connected the rest of the globe to Armstrong, Aldrin, and Collins as they made their venture to the moon. Even beyond that it’s the collaboration of humankind to reach these milestones that invigorate Oliver and Gordon when developing their pieces.
Of the four Astro models in the collection the Astro Eagle is specific in honoring the moon landings. The black and slight orange details on the dial embody the colors of space, astronauts, and the moon. The name they give the shape of their case is not a square, rather something they call a squircle, where every side of the “square” watch is subtly curved. The shape allows them to create a lugless construction which highlights more attention to the unique shape. The Astro Eagle is available for $405 USD.
William Wood Watches
As many of the other brands on this list, there’s a meaningful story to tell or an inspiring history behind the brand. It’s no different for William Wood Watches. William Wood was the grandfather of the founder of William Wood Watches. The founder, Johnny, pays tribute and honors his grandfather’s legacy, as well as firefighters across the world through their timepieces. William Wood was a firefighter in the Newcastle & Gateshead Fire Brigade for 25 years. He and his fellow firemen went on to earn some of the first honors and certificates for their bravery when they saved multiple children in a house fire in the 60s.
His legacy is kept alive through William Wood Watches through the story behind each piece to the various design details found across the models. Such as their logo, which is a side profile of a 1920s British firefighter helmet. They have even utilized the materials of a brass 1920s firefighter helmet in creating some of their pieces as well as blue upcycled fire hose from their founder's grandfather's fire region of Tyne and Wear. Since their inception in 2016 William Wood Watches have also setup charities to give back to firefighters across the UK, the US, and Australia!
Valiant - The Red Watch
Price: $1,014 USD; Case Size: 41mm; Water Resistance: 100m; Movement: Automatic; Crystal: Sapphire.
A useful blend of vintage and modern can be found in the Valiant collection. The brand blends modern stainless steel and the old brass of the 1920s British firemen’s helmets when it comes to making this piece. Although it might be a small detail, the brass has been melted down to fill the crown where you can even find a stamped helmet. Another detail that honors firefighters is the custom strap that William Wood Watches have created using Angus Duraline British fire hose, which is the hoses used across the UK by firefighters. The Valiant collection offers five bold colorways in this three-hand diving series. A portion of each sale goes towards their support of charities across the globe for firefighters. The Valiant collection retails for $1,014 USD.
Triumph Heat
Price: $3,111 USD; Case Size: 41mm; Water Resistance: 100m; Movement: Automatic; Crystal: Sapphire.
William Wood Watches truly deliver on the details of their pieces. They embody their heritage of firefighting in every aspect of their watches. From material to design. The Triumph Bronze collection is a collection of three chronograph models, Heat Edition (red), Oxygen Edition (blue), and Fuel Edition (yellow), the three elements needed to start a fire. The chronograph displays subeyes in the shape of a fire engine’s cockpit and hands that resemble pressure pumps. Once more the crown has been filled with melted down vintage firemen’s bronze helmet and to match those the pushers which above and below the crown have also been constructed from brass. One of the coolest features is the fun crystal caseback, made to look like a fire alarm, which reads, “In case of fire break glass.” The Triumph Bronze collection retails for $3,111 USD.
Farer Watches
Farer watches bring together the simplicity of British design with the intricacies of Swiss mechanics. Farer was founded in 2015 as an independent British watch company. Their goal is to continue to add value to an already fruitful and historic industry. Through their thoughtful designs, which bring together the heirlooms of the past and modern aesthetics of today, they deliver products that amplify the watch industry. Their focus is bringing adventure with each piece they create for air, land, or sea. Their colorful and minimal pieces are tool watches fit for anyone. Their ideology is that mechanical watches are not something of the past, but even more relevant today, and they would like to keep that alive for future generations.
They are honored to have a spot at the table with brands they look up to and show this pride through the details of their watchmaking. They work closely with Swiss partner, Roventa Henex, to deliver proficient Swiss movements and they produce each watch with time and close attention. Farer watches are sold directly through their own website so that they can ensure their customers are getting the best value. By having full control over their own supply chain, they guarantee that their pieces have been given the proper time and care from design to production.
GMT Automatic
Price: $1,450 USD; Case Size: 39.5mm; Water Resistance: 100m; Movement: Automatic; Crystal: Sapphire.
Currently Farer offers three GMT Automatic models, Lander IV, Lander Midnight, and Palmer Limited Edition. All three are GMT dual time and date automatics and provide clean open dials of various colorways. The two Lander models’ dials are closer in design, both featuring a stepped dial with sunray finishing against their bold blue and green hues. They display large Arabic numerals for the local time shown in 12-hour and a 24-hour track on the outer dial so the wearer can set an additional time zone. The seconds and GMT hands are brightly colored with Farer’s overall goal of producing the utmost legibility.
The Palmer Limited Edition model varies slightly. It earns its name from English explorer, Edward Henry Palmer, whose cultural curiosity set him across many adventures in the late 1800s. It displays a pearlescent opaline dial with indices for 12-hour and an inner 24-hour track for dual time. This model also features bright seconds and GMT hands and is still very legible and clean. Farer calls this “an almost minimalist edition” to the other two GMT models, even though they all have a minimal charm to them. In some ways the Palmer does provide a more minimal take on a vintage watch. Whereas the Lander models display a more contemporary look. They retail at $1,450 USD. Unfortunately, with only 150 pieces produced of the Palmer Limited Edition, it is now sold out. However, you can still get your hands on one of the two Lander models.
Worldtimer Automatic
Price: $1,495 USD; Case Size: 39mm; Water Resistance: 100m; Movement: Automatic; Crystal: Sapphire.
Farer’s name is taken from the word wayfarer, so it makes perfect sense for them to have a worldtimer collection. As a brand built on bringing out the wanderer, explorer, and nomad in all of us, their worldtimer models are the perfect companion. They currently offer two models in the worldtimer collection, the Roché and the Markham. The Farer worldtimer models use the rare ETA 2893-1 Elaboré movement, which is displayed through the sapphire caseback and has a 48-hour power reserve.
The world time zones are clearly displayed through the sapphire crystal and can be easily moved with the crown at 10 o’clock, which controls the bidirectional inner bezel with city names. Both model’s dial designs are born from one blueprint: providing clarity with a detailed display. Farer takes the complexity of use out of the worldtimer by making it a swift transition from city to city. They even feature a useful animated guide on their website showing how it’s done. They retail for $1,495 USD and both models will be back in stock spring 2024
Vertex Watches
In 1912, Claude Lyons, borrowed £1,000 from his father-in-law and started Vertex Watches. Claude Lyons had been working in the watch industry since he was about 17 and through the success of his venture, he was able to quickly pay his father-in-law back the loan. The Vertex Wacth company specialized in Swiss movements re-cased in Britain. By 1915 they were also producing watches for the British Military in WWI. The following year they established headquarters in both London and Switzerland. In the 1920s they had dived into ladies’ watches and were also the exclusive importer of Movado watches in the UK.
As the world enters WWII Vertex Watches is asked to produce watches for the British Military once more. In 1940 their Hatton Garden factory and showroom takes a hit from enemy attacks and are destroyed. This, however, doesn’t stop Vertex from continuing to grow and produce their watches. It isn’t until 1972 that the company faces losses and decide to shut down due to the rise in quartz movements. In 2015 Vertex Watches is brought back to life almost 100 years after their inception, by Lyons’ great grandson, Don Cochrane.
M100A
Price: $3,091 USD; Case Size: 40mm; Water Resistance: 100m; Movement: Automatic; Crystal: Sapphire.
The M100 series is the collection of Vertex Watches that honors their heritage and past watches made for the British Military. These field watches are clean and simple and reminiscent of their predecessors, but with modern touches. The M100A is a beautiful field watch that honors the style of field watches with its minimal design and clearly legible dial. The watch displays 12-hour time in raised Arabic numerals which glow nicely at night. There is a small seconds subeye and the piece comes with two strap options: a classic Nato and a leather strap. The M100 series was first introduced in 2016 and was the first new Vertex in 45 years since the company’s closing. The piece is based off of their Cal 59 model used in WWII. For those looking for a modern yet vintage inspired field watch this is a great place to start. The watch retails for $3,091 USD.
M60 Aqualion
Price: $3,524 USD; Case Size: 40mm; Water Resistance: 600m; Movement: Automatic; Crystal: Sapphire.
The M60 Aqualion is inspired through Vertex’s very own dive watches of the 50s and 60s. The collection features three models and all are built to ISO 6425 regulations made to fulfill subaquatic marine environment requirements. They are 600m water resistant and offer a simplistic style. They are straightforward in use and function. The M60 Aqualion model is a clean three-hand dive watch on a steel bracelet with a rubber strap option. The dial displays large Arabic numerals and indices for full legibility on land and in water. The other models in the collection feature date windows. The M60 Aqualion is available for $3,524 USD.
Graham Watches
Graham Watches was founded by Georges Graham in 1695 London. Its heritage reaches far back, but they are another watch company that disappeared from the watch scene after hundreds of years in service. It wasn’t until 1995 that the company was revived by two Swiss and British watchmaker families. They are proud to be an independent family-owned company and pour their British and Swill values into the brand. Their watches are produced in small batches so that they can offer their consumers the best manufacturing quality and the utmost care in their timepieces. Since their revival they have worked closely with celebrities and public figures as well as sponsorships in sports. They’ve partnered with F1 drivers and the NHL. Graham Watches have come a long way since their first formation and continue to grow and develop for future generations to come.
Chronofighter
Price: Starting at $6,450 USD; Case Size: varies; Water Resistance: varies; Movement: Automatic; Crystal: Sapphire.
Graham Watches are bold in their design and not afraid to deliver robust statement pieces. This is evident through their Chronofighter series, which consists of the Chronofighter Vintage, Chronofighter Grand Vintage, and Chronofighter Superlight collections. The models all uniquely have the crowns on the left side of the case. Their crowns are crowns are guarded by large crown guards that add both charm and fortitude to the pieces. The collection offers everything from a sporty look to a more classic or dressy style. Whether you want to show off the watch at work or a night out or take it on your next big adventure there is a model for you. The dial designs all vary from one subeye to multiple as well as themed dial designs that display the Union flag or other motifs like ships or animals. The collection ranges in price starting at $6,450 USD and going upwards of $39,750 USD.
Bamford London
Bamford Watch Department was born from George Bamford’s curiosity and desire to play around with watches he already owned but wanted to make more unique. It started with a Rolex Daytona he received on his 18th birthday. He soon realized many others had the same if not similar watch and he felt it should be more unique. So, he worked with his family’s company and applied a DLC coating, at a time when many watch brands had not yet ventured into DLC, over the Rolex, turning the steel into a black color. He received so much attraction to the piece that he returned from vacation with 25 order requests. He began customizing pieces people already owned in more unique ways. He even matched the color of a client’s Chanel lipstick to her watch.
He started to customize watches from high-end brands such as Rolex, Audemars Piguet, and Patek. He has also collaborated with artists or fashion houses in his customizations. Not everyone in the watch industry is on board with Bamford’s take on reworking already sufficiently designed luxury timepieces. Some view it as sacrilegious and some brands like Rolex refuse to provide any after-sale services to their customers who have had Bamford work added to the piece. Others have however received it well. The LVMH group has signed a partnership with Bamford to be the official customizer of Tag, Zenith, and Bulgari.
B80 Modern
Price: $1,267 USD; Case Size: 39mm; Water Resistance: 100m; Movement: Automatic; Crystal: Sapphire.
Bamford might be known for their customization of other high-end luxury watch brands, but they also produce their own line of watches too. The B80 Modern is one of their own models in the B80 collection. The three-hand model is a modern and minimal timepiece. It even has a vintage appeal to it due to the typography of the numerals and their colorways against the black dial. There are two model options for the B80 Modern, one that displays yellow numerals and one with blue colorway details. Both are a straightforward uncluttered watch fit for those who don’t want any other obstructions when checking the time. The piece retails for $1,267 USD.
GMT Steel Heritage<
Price: $1,470 USD; Case Size: 40mm; Water Resistance: 100m; Movement: Automatic; Crystal: Sapphire.
Bamford’s GMT series offers a plethora of options and colorways giving lots of versatility to their consumers. The GMT Heritage model is one with a more classic look. It features the Pepsi red and blue bezel that Rolex is known for but with more unique and untraditional touches. The GMT Heritage sits in a cushion style case and the rather than an external bezel it uses an internal bezel that is adjusted with the crown at 10 o’clock. The bezel which displays 24-hour time is used to set the additional time zone for the GMT. The dial itself is black and clean as many of Bamford’s other watches. It has indices marking 12-hours and a small date window. The automatic movement has a 56-hour power reserve, and it comes in a steel case and steel bracelet but with many strap options available. The watch retails for $1,470 USD.
Garrick Watches
Garrick Watches was founded by David Brailsford and Simon Michlmayr, in the pursuit of creating the finest British watches, in their facility in Norfolk. Similar to many of the other brands on our list, Garrick values their time spent on producing and delivering the best quality watches to their consumers by only producing about 50 watches per year. They put care into their process and have been successful in making their dials, hands, and many movement parts in house in their Norfolk workshop.
Their process allows them to place more focus in the details whether its their hand-beveled bridges or the intricate patterns and designs of their dials and bridges, they are able to take the time needed to perfect these components. Since 2016 they’ve developed and produced a handful of their own unique movements. They also work with their consumers on certain custom details making the piece unique to the wearer.
S2 Deadbeat
Price: $24,327 USD; Case Size: 42mm; Water Resistance: 10mm; Movement: Manual; Crystal: Sapphire.
The Garrick S2 Deadbeat is a mesmerizing watch. Its hypnotic dial design draws you directly into the piece and does not take away from appreciating the additional engineering of the watch. The watch uses one of their newer movements the, Calibre UT-G06. A unique feature of this watch is that it is the brand’s first deadbeat seconds complication. The piece was handmade in house by watchmaker, Stuart Smith, and the brand is proud to say it is one of their best creations yet. The watch is housed in a stainless-steel case but custom options are available for those who may want an 18k gold case. The dial also has options as rhodium or gold plated. Each dial takes about five days to create and produce, but the overall turnaround time for one of these pieces is about 52 weeks as each one is handmade once ordered. Retail starts at $24,327 USD.
S6
*Price: Starting $6,077 USD; Case Size: 42mm; Water Resistance: 10mm; Movement: Manual; Crystal: Sapphire. *
The S6 model is a revised take on the brand’s S4 models. This one features a more modern dial design for those with more contemporary taste. It is also not as bold in style, a bit more minimal and cleaner to suit its modern aesthetic. There are two dial options, consumers can choose between an engine-turned or hammered dials. As many of their other pieces this watch is also very customizable to suit the wearers taste. There is a 32-week turnaround from when the order is placed to production. Garrick do not short their wearers on the quality of their mechanics or the beauty of their designs. They truly put time and care into each piece adding lots of great value to their watches. The S6 models start at $6,077 USD.
