Introducing the H. Moser & Cie. Endeavour Pop Collection
If you have followed H. Moser and Cie. for any length of time, you already know they do not really play by the rules. Whether it is their no logo dials, bold fumé colors, or an April Fools watch that was literally made of cheese, they have a history of pushing boundaries. But even by their standards, the new Endeavour Pop Collection is out there in the best possible way. Moser has taken gemstone dials and cranked the volume to eleven, creating a lineup that feels more like wearable art than traditional Swiss watchmaking. The result is a limited series of highly expressive timepieces that hit like a sugar rush.
The Basics
Endeavour Small Seconds Concept Pop
Case: 38 millimeters steel
Crystal: Sapphire front and back
Movement: HMC 202 automatic with 3 day power reserve
Water Resistance: 30 meters
Strap Options: Grey ostrich leather with steel pin buckle
Price: On request
Availability: Limited to 28 pieces per dial variant
Endeavour Tourbillon Concept Pop
Case: 40 millimeters steel
Crystal: Sapphire front and back
Movement: HMC 805 automatic with flying tourbillon and 3 day power reserve
Water Resistance: 30 meters
Strap Options: Grey ostrich leather with steel folding clasp
Price: On request
Availability: Limited to 5 pieces per dial variant
Endeavour Minute Repeater Tourbillon Concept Pop
Case: 40 millimeters 5N red gold
Crystal: Sapphire front and back
Movement: HMC 904 hand wound with flying tourbillon and minute repeater and 90 hour power reserve
Water Resistance: 30 meters
Strap Options: Grey alligator leather with red gold folding clasp
Price: On request
Availability: Unique piece per dial variant
The Juice
The Endeavour Small Seconds Concept Pop models are where the collection’s vibrant identity comes alive. Each dial is crafted from paired gemstones including jade with pink opal, lapis lazuli with lemon chrysoprase, turquoise with coral, and they look stunning in the metal. There are no indexes and no logo, just raw material, bold color, and negative space. It feels like Moser distilled their entire design philosophy into one visual punch. At 38 millimeters, the case wears clean and minimal, and the small seconds at six keeps the composition grounded while the dials steal the show.
The Tourbillon Concept Pop models bring even more drama. These are sized at 40 millimeters and feature a flying tourbillon at six o’clock that floats cleanly above the stone dials. It is a technical showcase wrapped in playful color. The bridge over the tourbillon is skeletonized, giving the dial an open and airy vibe even with all that saturation. These are not everyday watches, and Moser knows it. They are producing just five pieces per dial variant, which feels perfect for something that feels more like contemporary sculpture than a timekeeper.
Then there are the Minute Repeater Tourbillon Concept Pop pieces. These are the top of the line and each one is completely unique. The cases are rendered in red gold and the dials are made from precious stones set over lacquer. Moser went a step further and put the hammers and chimes right on the dial side, which makes for a pretty surreal visual. The craftsmanship is intense. The minute repeater is hand finished, the tourbillon is precisely executed, and the overall execution is far more than just playful. It is serious Haute Horlogerie dressed in something a little louder than a tux.
Final Thoughts
The Endeavour Pop Collection is Moser on a creative high. It is bold, fun, and does not apologize for doing something completely different. In a world of blue dials and incremental changes, these watches have the kind of personality you do not forget. Of course, they are not subtle and they are not trying to be. If you want classic Swiss watch design with quiet elegance, these are probably not for you. But if you love watches that surprise you, and you are not afraid to make a statement, there is a lot to like here.
Find out more about this new collection here.
