Introducing the H. Moser & Cie. Endeavour Centre Seconds Concept Purple Enamel
There’s no shortage of brands chasing after minimalist design languageand quiet luxury aesthetic these days, but none can walk the line between simplicity and soul the way H. Moser & Cie. can. With the newly released Endeavour Centre Seconds Concept Purple Enamel, Moser proves, yet again, that minimal doesn’t have to mean boring. In fact, in their hands, minimalism becomes an art form. Literally.
This latest release is about as pure as it gets: no logo, no indices, just a stunningly rich Purple Haze dial that speaks louder than any branding ever could. Moser has never been afraid to do things their own way, and this piece feels like the culmination of years spent refining that philosophy.
The name is a bit of a mouthful, but what you’re getting is surprisingly straightforward: a three-hand watch with a vibrant enamel dial, housed in a clean 40mm steel case, and powered by an in-house automatic movement. But as always with Moser, the devil is in the details.
The Basics
Case: Stainless Steel, 40mm diameter, 11.2mm height
Crystal: Sapphire (front and back)
Movement: HMC 201 automatic calibre, partially skeletonized with a 3-day power reserve
Water Resistance: 3 ATM (30 meters)
Strap Options: Purple kudu leather with steel pin buckle
Price: CHF 29,000
The Juice
Let’s talk about that dial. Moser has made a name for itself with its signature fumé dials, but this one takes things to another level. They’ve reinvented the “Grand Feu” enamelling technique and, in true Moser fashion, made it feel modern- very modern. The hammered texture is subtle but dramatic, and the layering of six different enamel pigments creates a depth that’s almost hypnotic in the right light.
It’s called “Purple Haze,” and yeah, Jimi (Hendrix) would probably approve. It shifts between electric violet and moody indigo depending on how the light hits it. It’s bold, but it’s not loud. There’s a maturity to the color that turns up the appeal and keeps it from feeling gimmicky.
And in typical Moser style, there’s no logo or text cluttering things up. No indices either. That might turn some people off, but I think it forces you to engage with the watch differently. You read it by feel and intuition rather than by strict measurement. It’s refreshing.
Inside, the HMC 201 calibre keeps things humming. This is a brand-new movement for Moser, and it’s gorgeous. Skeletonized bridges with a dark anthracite finish give it a technical, contemporary vibe, and there’s enough visibility through the back to keep movement nerds happy. A few small but thoughtful details really shine: the beveled rotor that doesn’t block the view of the gear train, the double hairspring made in-house by sister company Precision Engineering, and that purple seconds hand that ties the whole aesthetic together.
Speaking of details, the purple kudu leather strap might just be the sleeper hit here. It’s soft, has a slight nap to it, and the hue perfectly mirrors the dial, without feeling too matchy-matchy. It also adds a tactile richness that rounds out the overall experience.
Final Thoughts
Moser’s Endeavour Centre Seconds Concept Purple Enamel isn’t trying to be everything to everyone. It’s a flex, but not the loud kind. It’s more of a quiet confidence. It’s a watch that knows exactly what it is and doesn’t need to shout about it.
At CHF 29,000, it’s not exactly an impulse buy. But it’s also not pretending to be a value proposition. This is about artistry, execution, and a very particular design point of view. And in that respect, it nails it.
This release might not convert anyone who’s already skeptical of “no-index” dials, but for those of us who already appreciate what Moser’s been doing for the past decade, it’s another home run. The Purple Haze dial is unlike anything else on the market right now, and paired with the new movement, it makes a strong case for being one of the brand’s standout releases in recent years.
If you're the type who likes your watches to whisper rather than scream, but still want something that turns heads you might want to give this one a very close look. Just don’t expect to walk into a boutique and find it sitting in the case. Pieces like this don’t stay in stock for long.
Find out more about this watch here.
