10 Best Watches of LVMH Watch Week 2024

Watches & Wonders, Dubai Watch Week and Geneva Watch Days. Those are the major trade shows that are associated with the watch industry. But LVMH has added a fourth to the list: LVMH Watch Week. Decidedly a more intimate affair, LVMH Watch Week allows LVMH to showcase new releases from their own brands, that is TAG Heuer, Zenith, Bulgari, Daniel Roth, Gerald Genta and Louis Vuitton. This year’s iteration was held in Miami and saw a lot of very exciting new releases, especially from the four major LVMH watch brands. So what were our favorite releases from the event? Here are ten releases that you will definitely enjoy.

Zenith Gem-Set Chronomaster Sport

Zenith isn’t exactly known for flash outside of some collaborations (looking at you Swizz Beatz), but this year, the brand has unveiled an iced out Chronomaster Sport. The rose gold watch is decked out with over 5-Carats of gemstones including sapphire baguettes around the dial, and diamond indices. Further, the newest entry to the Chronomaster Sport collection features a rose gold meteorite dial to boot. This is a sports watch after all, so the Chronograph features the El Primero 3600 - a legend when it comes to sport chronographs. It’s definitely not the cheapest Chronomaster, but when you’re springing for the most luxury version of this watch, what you would expect. Price for the Zenith Gem-Set Chronograph Sport comes in just shy of six figures at $98,600 USD.

Zenith Chronomaster Original Triple Calendar

A little known fact about the El Primero, is that it was originally designed for a triple calendar variation, but it never came to fruition outside of a few prototypes. Finally in 2024, we see that vision realized with the all new Zenith Chronomaster Original Triple Calendar at LVMH Watch Week. The watch comes in a trio of different colors, and we must say that it just feels right. The coherent nature of the iconic chronograph provided the addition of a moonphase at the 6 o’ clock subdial without giving ground to the specs of Zeniths sport chronograph. While the Moonphase complication isn’t exactly a staple in most chronographs, we feel it lends credence to the watch being firmly rooted as a “One Watch Collection” for those wanting a go-anywhere do-anything watch. You can pick up the Zenith Chronomaster Triple Calendar for $13,400 USD on leather strap and $13,900 USD on stainless steel bracelet .

Tag Heuer Carrera Chronograph DATO

The all new TAG Heuer Carrera DATO is an interesting release to us for a number of reasons. First, it’s a bit of a hodge podge of a lot of different historical TAG Heuer models. We found the most recent ‘Glassbox’ release of the Carrera to be one of our favorite releases out of the brand as of late. The historic chronograph features a unique crystal that essentially deleted the bezel and creates a fusion of crystal and case. It’s striking, and looks really good on the wrist. For LVMH watch week, TAG launches an all new version and a layout that harkens back to the late sixties. The DATO features a small seconds subdial at 3 o’ clock (aptly nicknamed ‘The Cyclops’. No not that Cyclops.) and the date window at 9 o’clock. Further, TAG Heuer taps into the green dial craze and releases the DATO with a rich green dial that’s sure to be a hit with enthusiasts. Price for the TAG Heuer Carrera DATO is a modest $7,400 USD.

TAG Heuer Aquaracer Professional 200 Solargraph

When it comes to “Cost of Entry” discussions with luxury brands, we’d pretty much always mention the Aquaracer Professional 200. It’s long been one of the more accessible models in the TAG Heuer lineup, and one of the more realistic and popular Aquaracer 200’s is the Solargraph. This week, TAG Releases a trio or sized down versions of its popular steel sport watch. The all new TAG Heuer Aquaracer 200 Solargraph measures in at a (typically) unisex size of 34mm in stainless steel. We’re definitely a fan of some of these sizes trending downward, we’re goi by to see some criticism of the 34mm Solargraph because of its more tool watch nature being too small to be effective, but we strongly disagree. The watch comes in 3 colors - Blue, White, and a really cool textured Green that we’re sure will be the fan favorite. Price for the TAG Heuer Professional 200 Solargraph is a very appealing $2,150 USD.

TAG Heuer Carrera Date Plasma Diamant d'Avant-Garde

TAG Heuer has caused a lot of divisiveness the last couple of years, showcasing their lab grown diamond technology through yearly Carrera releases. And while these watches might not be to every collector’s aesthetic, they are pretty darn cool. And LVMH Watch Week 2024’s newest release, the Carrera Date Plasma Diamant D’Avant-Garde is now exception. Instead of playing with diamonds grown into the case and bracelet, as on previous models, the dial itself is a shimmering surface, created by growing thousands of individual diamonds into a single dial. It’s not quite pave, and the almost random, or should we say natural (even these are definitely not naturally grown diamonds), makes it more interesting in our view. On top of the diamond dial and indexes, the crown and TAG Heuer logo on the dial are lab grown yellow diamonds (the crown is 1.3 carats). The watch is just a very cool display of what TAG Heuer is capable of. While the retail price is currently unknown, we expect it to be in the hundreds of thousands of dollars, comparable to other Plasma Diamant d'Avant-Garde releases. Learn more about the watch here .

Hublot MP-10 Tourbillon

According to Hublot CEO, Ricardo Guadalupe, not just any watch can be part of the MP collection at Hublot. It’s important that the piece must reinvent complications but also go further to create something exclusive in watchmaking research and development (this piece took five years in R&D). The MP-10 Tourbillon does just that. There is a lot that makes this piece noteworthy. For one it doesn’t have a dial or hands. The movement is the face and heart of this piece. Instead of traditional hands there are four constantly rotating displays—hours, minutes, power reserve, and seconds. These are laid out from top to bottom of the watch so it’s easy to read the time. With a configuration such as this Hublot’s biggest challenge was the movement. Without the typical flat dial and with time read vertically there was no space for a flat movement and oscillating weight to wind the movement. So, Hublot verticalized the movement and duplicated it with two white gold blocks that sit on a vertical axis. The two vertical weights engage a rack and wind the movement bidirectionally. Beyond the mechanics of this piece is the actual design of the watch, which is just as impressive. The sapphire crystal is one of the most complex that Hublot has produced. With only 50 pieces available the MP-10 Tourbillon is priced at $264,000 USD.

Hublot Classic Fusion Tourbillon Orlinski

Hublot dropped a handful of releases for LVMH Watch Week. Amongst them was another exciting collaboration with Richard Orlinski. Hublot and Orlinski have worked together for about eight years and always deliver artsy watches. Orlinski is a French sculptor and neo-pop artist. The Classic Fusion Tourbillon is just as fun as past collabs with two striking colors—vibrant yellow and sky blue—embodying both Hublot’s and Orlinski’s style. The 45mm case and bezel have been sculpted by Orlinski with his free reign from Hublot to create a unique design. The movement is the loved HUB6021 which is a popular one amongst Hublot’s complications. The skeleton dials on the pieces are wonderfully done with their bridges laid out in illusory lines. The bridges are also visible through the large sapphire crystal in the back so light cuts through this piece from front and back. Both colorways retail for $95,000 USD each .

Bulgari Octo Finissimo Yellow Gold

LVMH Watch Week definitely brought a lot of Gold to the market, but Bulgari seemed to theme a large portion of its releases around the luxury material - Specifically yellow gold. Added to the Octo Finissimo collection is a new Yellow Gold entry. The Bulgari Octo Finissimo Yellow Gold dresses up an already unique octagonal shape of the model. We won’t lie, there’s a striking aesthetic to this that only Bulgari tends to pull off. The blue-grey dial feels pail, and against the brushed yellow gold will be quite a presence on the wrist. The watch features the brand’s thinnest movement with the BVL-138, measuring in at only 2.23mm thick, giving the overall case size an insanely thin 6.4mm in size. Further the movement boasts a crazy 60 meters of power reserve, with the case boasting 100 meters of water resistance - Quite a bit for a gold dress watch. Price for the Bulgari Octo Finissimo Yellow Gold is $45,500 USD .

Bulgari Bulgari

The Bulgari Bulgari has long been, well, Bulgari’s classic take on a dress watch. With the model featuring then brand’s name on the bezel twice (hence the name), it’s a bold statement piece that tends to catch eye of those with a penchant for dress watches. This year for LVMH Watch Week, Bulgari introduces two (well I guess technically four) new models to it’s catalog. Now the watches will be available in either 26mm or 38mm in either rose or yellow gold. Further, the purchaser will be able to select which movement is in the watch with the options of a quartz movement, or Bulgari’s in-house BVL191. Each watch comes on either a black or brown alligator leather strap - Adding the classic old-world charm to the mix. Price for the Bulgari Bulgari in yellow or red gold will come in at $8,250 – $13,200 USD depending on the options selected.

Daniel Roth Tourbillon Souscription

In 2011, LVMH bought Bulgari, which at the time also owned Daniel Roth (thus transferring ownership to LVMH). For over a decade, LVMH didn’t do anything with the brand, even as it gained a cult following among a sect of collectors. However, in 2023, LVMH finally relaunched Daniel Roth, making sure to keep the defining aspects of the brand that made it so popular: (1) the extremely limited production; and (2) the unique double ellipse case shape. And this year’s LVMH Watch Week, Daniel Roth did not disappoint, releasing the Tourbillon Souscription. This incredible piece pays homage to one of the first Daniel Roth timepieces ever produced, the tourbillon Ref. 2187 released in the late 1980s/early 1990s. Like the Ref. 2187, the Tourbillon Souscription features a yellow gold case, guilloched dial, and tourbillon hands that sweep over 20, 40 and 60 second scales as the tourbillon rotates. This piece is extremely limited and is only available by subscription .